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The Firm

We power your business

The Firm is a boutique full-service life and business strategy collective.

  • The Firm maintains a small active client portfolio
  • The Firm consults actively from September to May on projects
  • Firm business offerings are available year-round
  • Firm Alumni continue to have access to our suite of business offerings for an annual fee
  • All annual memberships include semi-monthly meetings, a retained business advisory board, and a personal and dedicated board liaison and virtual assistant
  • Scholarship opportunities available
  • Non-members interested in offerings should leave a voice message at 312-375-7225 with name, email, business need, and offerings they want to buy
  • Prospective members can begin the application process by clicking below. Unsuccessful members will have proceeds from their membership conversation donated to a social organization 

□ = Business offerings available to non-members

Available

Successfully completing an investor round is about preparation and execution. Investors give money to people not ideas.
https://linwoodlawton.com

Members Only

You always end up going where you're supposed to go, but that won't help today. I'll share my personal stories of rejection and give you tools to push through this difficult time.

Conversation-as-a-Service product

Available

We get joy from helping rich people find their mission work. Mission work can get clouded in a sea of dollar signs and can make moving through life seem like a pointless affair. A session with The Firm can help.

Conversation-as-a-Service product

Available

Giving money away is harder than many expect. Are you waiting to the last minute every year to give your money away? We match you to your dream organization so you can join a cause and community. We all work collaboratively so that you can fund the grassroots organizations that need your cash to pay for their innovations and big ideas. You're going to feel great when you give that money away!

Limited Availability

After 2 recruiting seasons, 4 GMATs, 1 GMAT tutor, 1 GMAT class, 4 UCLA classes, 2 admissions consultants, 1 ding analysis, and tons of books... I secured admission to Johnson in 2013 with a 2.4698 GPA from Chicago.  I dropped out after 9 days. :(. The MBA admissions process is a period of self-reflection. We'll get you through this while managing your winning team. 

Available

I've watched several businesses fail. Managing a failing business is like piloting a spiraling plane. One wrong move can fuck it up. It is important that you make all of the right decisions during this crucial stage for your business. You are the pilot and we are right there with you. Invest in the advice you should have invested in a long time ago.

Conversation-as-a-Service product

Available

Conversation-as-a-Service product

Available

Conversation-as-a-Service product.

Members Only

The Buyer Journey is your opportunity to add value. Your buyer certainly needs time to figure out how your product can integrate into their business. A good buyer journey helps your customer slowly uncover how your product can help them increase or drive revenue. This journey should help them better understand the businesses changes they need to make in order to adopt your product.

Members Only

Imagine. A group of digital sales professionals working full-time on your business. You only pay them when they generate revenue for your business. Powerful, right? This why you need affiliate and referral programming.

Learn more about affiliate marketing from Nathalie Lussier. No affiliation.

Members Only

Optimizing your offer is the most important part of the sale. Stop overlooking the marketing message that goes along with your product. No affiliation.

 

Check out this great article by Mike Caccavale on the power of optimization.

Members Only

You came up with an amazing idea. Now what? You don't have anyone to tell or anyway to tell them. If you can't distribute the dope you've made, you are just rich on paper while in possession of raw that you can't cut and distribute. Our megaphone services help you strategize on the most effective distribution channels for your white.

Members Only

We can help you build your digital business from the ground up. 

Members Only

The story is the most important part of your business. We help you build your story brick by brick. Then we help you tell it. 

Members Only

Marketing Automation is a powerful tool that can save your business administrative time. But it's a tool, not the whole shabang. We'll help you integrate this tool into your business the right way.

Members Only

Members Only

Building GOOD software is a marathon not a sprint. It takes focus, planning, and a constant conversation with your prospective customers. 
It's good that you're building it, make sure that they come.

Members Only

A webinar has yet to convince me to make a buying decision.
Together, let's make one that convinces me.

Members Only

Search ads and the accompanying lead and sales pages are a consistent science experiment.

Are you a scientist?

Playing the search ads game is the business gambling part of your job. Much like the Wall Street version, you're playing against the house and your competitors. Spend your money wisely.

Members Only

Members Only

Social ads are a science of matching message to audience. Social ads are a tool to help you understand what resonates with your audience. Social ads let you know what visuals move your audience to act.

Playing the social ads game is the business gambling part of your job. Much like the Wall Street version, you're playing against the house and your competitors. Spend your money wisely.

Members Only

Do you run your business or does your business run you?
 
As a business owner you should spend the bulk of your time as the Chief Strategist driving revenue.
 
Your time is worth more than these administrative tasks. Let us handle them.

Members Only

Do you run your business or does your business run you?
 
As a business owner you should spend the bulk of your time as the Chief Strategist driving revenue.
 
Your time is worth more than these administrative tasks. Let us handle them.

Members Only

I hope you aren't "doing" social media. Ya know posting two pictures a day and checking "social media" off of your to do list...

Remember, social media is a part of your digital brand  identity.

For many social media users, scrolling through their timeline is a pleasure. Stop interrupting them and join the conversation.

Members Only

Lead pages help you generate potential cash. But it's the little things that matter. The color of the button, the split testing, call to action, header, offer opportunity. Maximizing lead page performance is a constant science experiment. If you have dived this deep into your business. You are likely leaving money on the table.

Members Only

Many a premature autopsy has been done on email.

Let us build you a campaign with a little bit of finesse and of course "sciency" behavior based marketing automation.

Members Only

Social ads are a science of matching message to audience. Social ads are a tool to help you understand what resonates with your audience. Social ads let you know what visuals move your audience to act.

Playing the social ads game is the business gambling part of your job. Much like the Wall Street version, you're playing against the house and your competitors. Spend your money wisely.

Members Only

Search ads and the accompanying lead and sales pages are a consistent science experiment.

Are you a scientist?

Playing the search ads game is the business gambling part of your job. Much like the Wall Street version, you're playing against the house and your competitors. Spend your money wisely.

Members Only

Cold calls can be a powerful tool if done correctly. Most aren't. I've made them. We all make them. Now I fully understand why they work a small percentage of the time. If your business is just right for me, I should know about it because you should know where to find me instead of interrupting my day with your call-scripts and sweaty hands.
We help businesses build revenue programs. If you don't have a revenue program you don't have a business... you have an idea.

Members Only

Sales pages are a powerful conversion tool. But, it's the little things that matter. Button colors, call to action text, split-testing rules, buttons, split testing, call to action, headers, offer maximization, etc.

Driving sales page revenue is a constant science experiment. Don't leave money on the table.

Members Only

A webinar has yet to convince me to make a buying decision.

Together, let's make one that finally does.

Available

Your digital brand is your pulse. It tells the world that you are vibrant! Alive!

We'll tell you how you can get better and better leverage your platforms to achieve your revenue goals.

Available

I am the co-founder and Chief Visionary Officer of Above Goal. Above Goal started off as drawings in my notebook three years ago and is now a profitable niche business with 12 customers.

Your software company is more than the sum of its features. An assessment with us will try to save you the two years of the heartache I spent launching a lifestyle software startup.

Available

I've watched several businesses fail. Managing a failing business is like piloting a spiraling plane. One wrong move can fuck it up. It is important that you drive decision-making during this stage of your business. You are the pilot and we are right there with you. Now is the time to invest in the advice you should have invested in a long time ago. We make no guarantees, but we'll try like hell.

Available

A social platform is a tool in your business toolkit. You don't "do social media", you leverage it. We will assess your business, your current strategies and help you pick the right platform(s) to drive revenue and cement brand loyalty.

Available

Your marketing stack technology is the bones of your business. Our assessment will offer recommendations for your current and future stages of growth.
If your technology stack is being held together by glue, we'll help you build a new one.

Members Only

Members Only

As an entrepreneur, I scoffed at brand builders. "Give me my logo and stop trying to up-sell me", I thought. Now I understand the difference between a logo, a picture, and a living breathing brand

Social Art Samples

Members Only

Members Only

Members Only

Members Only

First, why are you designing a t-shirt? Think hard about what you're really selling.

 

Selling t-shirts and other merch is a great hustle, especially if you have a captive audience. However, for the average small business, t-shirt sales are a secondary revenue stream. Consider this in your business planning

Available

This business offering helps you improve your resume, which you should consider your business entry-ticket. We'll also help you navigate your career like a pro.

Available

This business offering is like none other. A retained advisory board is how the big girls do it. Your business needs one too. Three talented advisors will be assembled to offer you new insights on your business, industry, and personal journey. This includes monthly, quarterly, and annual reports.

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